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MSNBC chief acknowledges ‘difficult’ year — foxnews.com

MSNBC prexy Phil Griffin has vowed to broaden the news cabler’s focus and put more emphasis on digital offerings next year as the channel seeks to emerge from a prolonged ratings slump. In a memo sent to staffers Monday, Griffin cited the vast changes in the television viewing landscape as a factor in MSNBC’s ratings woes. “It’s no secret that 2014 was a difficult year for the entire cable news industry and especially for MSNBC. Technology is continuing to drive unprecedented changes across the media landscape – and we all should be taking a hard, honest look at how we need to evolve along with it,” Griffin wrote.

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