Roku to be built into more TVs in 2015 — including 4K TVs — mashable.com

The Roku streaming player will be built into even more TV sets in 2015, the company announced at CES 2015. Last year, Roku announced a partnership with TV makers HiSense and TCL to integrate its content device directly into an HDTV. This year, the company is increasing its number of TV partners and will also be working on a prototype 4K Roku TV product. Roku has sold more than 10 million of its streaming players in the U.S. alone. Much of its growth has been organic, driven by word-of-mouth, as well as increased interest in original programming from services such as Netflix, Hulu and Amazon Prime.

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