Panda Bear is launching his new album through a global radio experiment — theverge.com

In 2015, the age of Beyoncé surprise releases and pay-what-you-want business models, we're almost used to album experiments. But indie auteur Panda Bear has a new idea for an old medium: the radio. Starting today, Mr. Bear is launching a global radio campaign where songs from his forthcoming album, Panda Bear Meets the Grim Reaper, are played one-by-one on stations throughout the world. The project kicked off today with "Sequential Circuits," played during Mary Anne Hobbs' BBC Radio 6 Music show (you can hear the interview and song starting at about 1 hour and 23 minutes).

Read More