Makeup Artist Lisa Eldridge Signs With Lancôme: Our 5 Favorite Tutorials from the YouTube Beauty Star — vogue.com

Long before London makeup guru Lisa Eldridge earned over a million subscribers on YouTube with what are arguably the genre’s best video tutorials, she was giving one-on-one lessons at the Lancôme counter at Harrods. Today, when the iconic French beauty house announces Eldridge as its newly appointed creative director of makeup, she’ll celebrate a kind of serendipitous homecoming. A social media star in her own right, Eldridge has built her success on the approachable luxury of makeup, winning a loyal following of real-girl fans and red-carpet clients like Kate Winslet and Keira Knightley with her nearly six-year-old blog, while steadily sharpening her skills on fashion editorial shoots with photographers like Mert Alas and Marcus Piggott, Angelo Pennetta, and Sølve Sundsbø. Eschewing shock-value transformations and heavy-handed applications for the kind of modern ease called for in everyday situations, her videos cover everything from the perfect date-night cat eye to the right makeup look for running into your ex.

Read More