SAPVoice: Luxury Shoemaker Ferragamo Steps Up Global Fanbase — forbes.com

By Stacy Ries, Senior Marketing Director, SAP What do Audrey Hepburn and Angelina Jolie have in common? Like millions of women, a love of Italian shoes. Their undeniable star power helps luxury goods makers, like Salvatore Ferragamo, become instantly popular. With a rich tradition from the 1920s as shoemaker to the stars, Ferragamo remains a leading Italian brand that celebrities adore. In recent years, the company has experienced unprecedented demand for its products, especially in Asia, where they opened new stores and stepped into double-digit growth.

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