6 Predictions on the Future of Content Marketing for 2015 — entrepreneur.com

Making predictions is very difficult, especially in a field as complicated and as fast-paced as digital marketing. That being said, I’ve noticed some trends emerging recently and think that they point toward the overall direction content marketing will be headed in 2015. Here are my predictions on the evolution of content marketing next year. In the early days of the web, search engines were the primary way that people discovered content online. Google and Yahoo work by serving up the most relevant results based on keywords. However, this relevance wasn’t personalized at first, it was based on a judgment of relevance for the average person.

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