Backed By Jamie Oliver, YOU-app Wants To Nudge You Into Healthy Habits — techcrunch.com

YOU-app is a new iOS app by Helsinki-based startup Fifth Corner Inc. which aims to gently nudge its users into healthier daily habits in the form of, what they call, “micro-actions”. Ordinarily apps like this launch and disappear, but YOU-app has a big gun on its side in the form of backer and internationally famous chef Jamie Oliver, who has been heavily promoting the app to his 4.4million followers on Twitter.

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