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Is Rolex Resting On Its Laurels? — forbes.com

In 1905 a German man by the name of Hans Wilsdorf had a vision. He wanted to bring the world reliable, utilitarian timepieces that could be worn on the wrist and that were easily recognizable. With plenty of determination and unbelievable effort, he came to establish the household name of luxury wristwatches: Rolex Rolex. Later on, in 1926, his brand introduced the first ever waterproof watch. This occurrence marked the beginning of Rolex’s sports watch era, in other words, the Rolex we all know and love.

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