Exclusive! Gigi Hadid Is the New Face of Maybelline — vogue.com

Photographed by Annemarieke van Drimmelen, Vogue, January 2015 Just before New Year’s Day, Gigi Hadid received an extraordinary gift. While on a routine visit to her agency, IMG, the up-and-coming model’s agent handed her a present to unwrap. Inside the box was a contract finalizing Hadid’s role as the newest face of Maybelline. Recalling the moment over the phone to Vogue yesterday, her excitement was palpable. After all, signing with the iconic American beauty house represents a career milestone for the 19-year-old Californian—but it also brings her full circle. “In middle school, I wasn’t allowed to wear makeup,” she explains, “I secretly bought Maybelline’s SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world.” So cool, in fact, that she still keeps a bottle in her bag to this day.

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