Latest Cisco Campaign Imagines The 'Lasts' A Connected World Enables — forbes.com

Imagine a world with no more traffic jams. That’s what the latest evolution of Cisco Systems Cisco Systems’ two-year-old brand campaign, “Tomorrow Starts Here,” asks us to do. Unveiled today, the networking company’s “Firsts and Lasts” campaign, from Goodby, Silverstein & Partners, features not the “firsts” that a connected world enables, but rather the “lasts”—the last traffic jam, the last missed delivery, the last product recall, the last blackout.

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