Ico Design has launched a new brand identity for Luton Airport which aims to reposition it as one of London's leading airports and improve its public image ahead of a £100 million redevelopment programme.
The new identity has so far been applied to walkways and an exhibition space at Luton and will be rolled out across signage, wayfinding, interiors and communications. The airport was recently granted planning permission to carry out a series of developments that will increase its capacity from 12 to 18 million passengers a year by 2026.
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