It’s been said that olive oil from the West Bank is the most political food in the world, and I think I’d agree. Zaytoun started in 2004 as a volunteer-led initiative by a group of friends inspired by a trip to Palestine. We had spent time with olive farmers, enjoying their wonderful hospitality and tasting some of the most delicious olive oil we’d ever had. But their livelihoods were being threatened because they had to sell below the cost of production due to restrictions imposed by the Israeli occupation. Zaytoun was an opportunity to help.
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