Learn about building your personal brand from Pam the Bulldog — mashable.com

This stylish California girl's personal brand has taken off thanks to her online following built up from snaps of her on-trend '90s wardrobe, good-looking circle of friends and rad lifestyle. The natural step, of course, was to turn her personal brand into a lifestyle company. Pam has a line of clothing called Pamwear, featuring dresses and bags printed with her face on them (created with the help of her human, Courtney Jaedke, and illustrator artist Kindah Khalidy).

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