A Fashion Show That Promotes What Never Should Happen — creativeguerrillamarketing.com

As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week. This show closed the campaign that happens every year from the 25th of November to the 10th of December, International Human Rights Day. In a world where single voices are very often silenced, it is very important for those who can speak to actually stand up against  injustice as the media will mask many, many things and tragedies can go unnoticed. It may seem to the naked eye that with the internet it is much easier to speak out, but instead it is like screaming on a crowded street: no one will hear you unless you really attract their attention, but with so many people screaming, others start ignoring so the question arises: how to actually make the ignoring crowd listen?

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