J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book' — entrepreneur.com

Print isn't dead. At least not to J.C. Penney. Five years after pulling its extensive catalog, the department store is once again turning to print, sending out a new home department-focused print catalog in March. The reasoning: even if people are shopping online, seeing the products in print can help inspire online purchases. "Customers, particularly when it comes to looking at home merchandise, still like flipping through a traditional print piece (think about the Pottery Barn, Crate and Barrel, West Elm, etc. mailers and small catalogs you get in the mail) but then they go to jcp.com… to order the item or go into our store," says J.C. Penney spokesperson Kate Coultas. "It's a traffic driving, marketing piece."

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