VCs Are Ripe For Smart Alternatives To Fund App Growth — techcrunch.com

Editor’s note: Martin Macmillan is CEO and co-founder of Pollen VC.  With 1,600+ apps making their debuts in the app stores daily, the pressure is on app developers to stand out from the crowd and acquire users at scale. However, app developers aren’t the only ones feeling the strain. The tremendous growth of the global app economy — powered by more than 2.5 million apps in the App Store and Google Play combined — is also stretching traditional app marketing and monetization models to their limits.

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