#SmearForSmear Might Be The New Ice Bucket Challenge — mtv.com

The new Ice Bucket Challenge has arrived, and it’s way less messy than dumping water on your head. People are posting selfies of themselves with smudged lipstick under the hashtag #SmearForSmear to remind women how important pap smears are in the fight against cervical cancer. Rita Ora and model Georgia May Jagger have already joined the cause and nominated their own friends — including Cara Delevingne and Jordan Dunn — to participate as well. Jo’s Cervical Cancer Trust started the campaign this past Sunday (January 25th) to mark the start of Cervical Cancer Prevention Week, and over 1,500 Instagram pics have been posted under the hashtag since then.

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