Podcasts aren't a new form of media, although recent pop-culture darlings "Serial" and "Startup" have re-introduced the idea of audio material as a popular form of storytelling.
NPR heavyweights "Radiolab" and "This American Life" have been at the forefront of the field for some time now and the resurgence in demand for podcasts appears to be a fruitful place for creative content marketers to grab more ears.
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