Fiat Goes Pink for Annual Gay Pride Canal Parade — creativeguerrillamarketing.com

The advertisement was made by Saatchi & Saatchi Leo Burnett for Fiat to advertise their limited edition Fiat 500 in Pink whilst Gay Pride was held in the canals of Amsterdam. Because it’s a car, the idea was that the car would float with the rest of the parade, which it did, adding a cool shock factor and prompting people to share the amazing pink floating car on their Twitter accounts. Over the course of time, humanity as a unit has grown, but we have not grown as humans as we wish we had. Gay Pride is one of the reminders of where the human mind becomes narrow, as many countries still ban gay marriage, gay adoption, deny the rights of transgender people, many countries see being gay or transgender as illnesses. Gay Pride becomes a marketing event itself for people to state that there is nothing wrong with love and being who you are.

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