5 Lessons From Mostly Safe Super Bowl Ads — entrepreneur.com

Sunday's Super Bowl ads took an unexpected serious tone that bordered on depressing at times. The funny, in-your-face ads were noticeably few, as companies opted to pull on heartstrings or simply played it safe. The lessons small businesses can pick up from the companies that paid $4.5 million for airtime are free and priceless.   Here are my top marketing takeaways for small businesses from the high-priced ads:

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