TAM Recruits Family Members to Deliver Flight Safety Instructions — creativeguerrillamarketing.com

TAM Airlines partnered with Wunderman Brazil to give flight passengers a trip they would never forget. On December 31, 2014, TAM Airlines replaced the typical airplane safety video crew with that of some of the passenger’s relatives and loved ones. The slight change to the safety video added a very personal touch and spread the spirit of the holidays on this special day. Once the passengers arrived at their destination, they were greeting with the warm embrace of their loved ones. Move aside Coca-Cola, there is a new brand in town that is spreading happiness!

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