Lancôme USA Finds Instagram a Good Fit for Video — emarketer.com

Brian Chang Assistant Vice President, Media L'Oréal Lancôme USA Extending its reach outside of YouTube, L’Oréal brand Lancôme USA rolled out 15-second autoplay spots in autumn 2014 for a new fragrance, La Vie Est Belle, and for mascara Grandiôse on Instagram. Brian Chang, assistant vice president of media for Lancôme USA, spoke with eMarketer’s Danielle Drolet about the beauty brand’s efforts on Instagram and the opportunities for video ads across social.

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