Under Armour buys MyFitnessPal for $475 million — mashable.com

Under Armour is doing some heavy lifting to be a key player in the fitness space both online and offline. The sports apparel company has agreed to buy MyFitnessPal, a popular diet-tracking app, for $475 million. Under Armour announced the MyFitnessPal acquisition, as well as the comparatively smaller $85 million purchase of running app Endomondo, alongside its quarterly earnings report Tuesday afternoon.

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