Twitter is reported to have struck a significant partnership with Google on the eve of its latest financial results. Bloomberg reports that the two companies have agreed to a deal to put real-time tweets from Twitter back into Google’s search results sometime “in the first half of this year.”
The partnership would give Google access to Twitter’s data ‘fire hose’ again, something that search rivals Yahoo and (Microsoft) Bing already enjoy. Twitter and Google struck a similar agreement back in 2009, but it was not renewed in 2011. That left Google needing to crawl the Twitter services to index tweet — a process that takes time. Terms of this apparent new deal will make tweets visible inside Google’s search results immediately after they are tweeted out.
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