Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts — adweek.com

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to identify a positive shift in consumer awareness and perception due to a paid media campaign. All of the respondents watched the game, and 200 were in the coveted millennial demographic. Below are the key takeaways from the online panel.

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