3 Steps to Getting Good Press — entrepreneur.com

Q: How can my business attract positive attention from local media? A: Ryan Evans, president of Chicago-based Bite Size PR, offers these steps to entrepreneurs to help convince the press tell their stories. Make a list of the outstanding aspects of your business or industry — traits that would help a reporter tell a good story. “People get press because they are doing something newsworthy or know about an interesting topic,” Evans says.

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