Marmite Easter eggs – the final frontier of brand extensions? — theguardian.com

Not long ago, opinions about salty-sweet candy combinations ranged from “curious” to “disgusting”. Marks & Spencer was ahead of its time when it introduced salted caramel chocolates in 2006; consumers were put off by the mix of flavours and the line failed. By 2015, salted caramel sweets are ubiquitous and nearly a cliche. So the news of Unilever marrying its Marmite with Kinnerton chocolate in a flavoured Easter egg should warrant barely an eyebrow raise. So why does it still get attention? Mostly because Marmite is a brand we all know deeply, but decidedly not in a chocolate sort of way.

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