What Actually Makes People Trust You — fastcompany.com

The phrase "talk is cheap" is old, and in leadership roles, talk is particularly cheap. It is easy to make pronouncements about directions and vision. For people to trust what you say, though, it is important to recognize that you communicate in three ways: through what you say, what you do, and what you reward. And each form of communication on this list is more important than the last. As an example, consider what happens in many companies around innovation. Innovation has become such a tired buzzword, that every organization feels like it has to innovate to succeed. So, leaders from the C-suite on down will often talk about the importance of creating a culture of innovation in the workplace.

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