Frederic Filloux has an interesting analysis over at Monday Note.
Among other observations, Filloux illustrates how fantastically lucrative Google's search business is.
On a digital-revenue-per-monthly user basis, Google search dwarfs all other advertising-based businesses, including Facebook, LinkedIn, and Twitter. Traditional "content" companies, meanwhile — like the New York Times, The Guardian, and BuzzFeed — generate so little revenue per reader that they're basically rounding errors.
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