Bundesliga considering unpopular measures to compete with EPL TV deal — espnfc.com

FRANKFURT, Germany -- The Bundesliga is looking on with envy at the latest English Premier League television deal and is ready to take unpopular measures in an attempt to negotiate a more lucrative contract. Bundesliga officials say they are not surprised by the Premier League's $8 billion deal for domestic rights from 2016-19, but now want an "honest discussion" on how they can close the gap. The Bundesliga's current deal with Sky Germany brings in an average of 628 million euros ($715 million) per season -- about four times less than the new Premier League deal.

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