Carlsberg #barbandits Interactive Bar Tap Allows Patrons to Try Their Luck and Win Free Beer — creativeguerrillamarketing.com

The campaign by the Danish Agency Konstellation for beer giant Carlsberg talks about Carlsberg’s interactive tap, which activates a slot spin with photos once someone purchases a beer. The point is that once a beer is bought you are allowed to participate by sending your photo in through Instagram with their hashtag. It gives you the chance to win a free beer with each spin. When it comes to socializing, it is very often that we have busy lives and we are often more talkative on social platforms than we are in person. Some people debate that social media is an addiction, but it’s no different from when phones or postal services were invented and people actively communicated through them (only now communications are far faster and much more interactive, and also provide enormous room for advertising, which is what many companies use it for since it is an easy way to bump into the conversation.)

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