Red Robin Promises Free Lenten Crab Cake Burger If Pope Francis Visits — entrepreneur.com

Red Robin is trying to rope the pope into a Lenten marketing scheme.  The burger chain has extended an invitation to the pope to eat at Red Robin this Lenten season. If Pope Francis visits a Red Robin locations between Feb. 18 and April 2, the chain promises to serve up the new Wild Pacific Crab Cake Burger for free for the remaining Fridays during Lent, while supplies last. "Red Robin offers a variety of menu options that fit guests' preferences – even during Lent," Denny Marie Post, Red Robin's senior vice president and chief marketing officer, said in a statement. "We're hoping that our invitation catches the Pope's attention."

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