A good title sequence tells you everything you need to know about the world of a movie. As it unspools the credits for a given film, it can also convey the movie’s mood, its sense of place, its story’s theme and even a few of its plot points. Saul Bass invented the modern title sequence with Otto Preminger’s The Man with the Golden Arm (1955). Consisting largely of moving white rectangles on a black background set to a jazzy score, the piece feels like a Blue Note record cover come to life – perfect for a gritty tale about heroin addiction. The opening was so striking that Hollywood took note and soon title sequences became the rage, especially ones made by Bass.
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