Jack White Releases 3-in-1 Interactive Music Video for 'That Black Bat Licorice' — wired.com

If there’s one thing we have too much of on the Internet generally, it’s options. We’re drowning in them! But if there’s one place we don’t get enough choices, it’s in the middle of a music video. What if we want a different experience than the one we are getting? Hell, what if we want two alternate scenarios that we can toggle back and forth between? In an age of plenty, we demand more, and Jack White has heard our plea!

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