"I'm creating my own MTV or my own Cartoon Network," said Tyler Okonma -- better known as Tyler, the Creator -- from the stage at the Code/Media conference in Dana Point, Calif.
The 23-year-old rapper and music producer was referring to the deal he struck, announced earlier in the day Wednesday, to create his own over-the-top network in partnership with former ABC and Yahoo executive Lloyd Braun's new company, Whalerock. The network, which will launch before the end of June, will allow Okonma to bring content directly to his fans, bypassing traditional media companies and social networks that served as the launching pad for his fame. Other details about the service were scarce, but Okonma will charge a subscription fee to access a mix of both exclusive and licensed content.
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