BuzzFeed just announced that it’s acquiring San Francisco startup GoPop.
The startup was originally known as Zeega, and it was part of the first class at Matter, the Knight Foundation- and KQED-backed incubator for media startups. GoPop’s current offering is an iOS app for “visual conversation,” combining photos into simple animations (that’s a sample animation of the GoPop team above).
You can probably see some kinship there already, given BuzzFeed’s well-known fondness for GIFs. It sounds like the acquisition’s aim was to bring on some key team members to help with BuzzFeed’s mobile app development.
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