Purity Ring's new album, Another Eternity, comes out March 3. Renata Raksha/Courtesy of the artist hide caption
Purity Ring's new album, Another Eternity, comes out March 3.
When Purity Ring released its debut album Shrines back in 2012, it came bundled with some of the most ill-defined genre signifiers imaginable, from chillwave to the band's self-deployed "future pop" to the even-less-meaningful "witch house." Now that the Montreal duo is back with a follow-up, it's time to call it what it is: Like its predecessor, Another Eternity dispenses some of the most ingratiating electro-pop around, simple as that.
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