Leave It To Kristen Stewart To Make A Chanel Purse Look Edgy In Her New Handbag Campaign — thegloss.com

Chanel isn’t exactly a tough brand. No matter how many It Girls they hire as ambassadors, haute couture sneakers they produce, or how many fanny packs they put on Rihanna, Chanel will never fully manage to disassociate its brand name from the image of buttoned-up grandmothers and mothers-in-law wearing matchy tweed suits in tasteful pastels at the country club. Nor should they; those ladies are good customers. But Chanel is fighting the good fight against the fusty associations of even its most classic products–flap bags and camellia brooches–and nobody can edge up an accessory like Kristen Stewart.

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