84 Percent of Millennials Don’t Trust Traditional Advertising — clickz.com

Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. Marketers today face a huge obstacle when trying to reach young consumers: 84 percent of Millennials don't like traditional advertising nor do they trust it, according to a recent study. To solve this problem, brands need to empower their customers on social and put people at the heart of their marketing strategy, according to executives from Crowdtap, Weight Watchers, and MRY.

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