The Fall of the Hipster Brand: Inside the Decline of American Apparel and Urban Outfitters — racked.com

Bernardo took a stab at starting a business selling handmade shoes. Tourists (or Manhattanites) who strayed into his neighborhood certainly considered the community somewhat eccentric; Bernardo, for instance, was rocking a Dali mustache. "We were all heavily influenced by the ethics of the punk scene, which was about going against the norm," he recalls. "I wore vintage vests, ties, and suspenders, partly because I liked them, but partly because it was what I could afford at the time. Some of my friends were into the skater look, wearing old band t-shirts and cutoff jeans, others wore flannel and had beards."

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