Beauty may only be skin deep, but love? That's in your bones.
The Ad Council's latest PSA aims to show that beneath our superficial qualities, we're all humans. The three-minute video, filmed on Valentine's Day in Santa Monica, California, asks significant others, friends and siblings to pose behind a giant x-ray screen. It shows the audience kissing, dancing and hugging skeletons.
The couples then emerge revealing their differences to the crowd — some are gay, some are different races and others come from different religions.