HBO Now stand-alone service shakes up TV industry — latimes.com

HBO unveiled its new stand-alone streaming service -- HBO Now -- not from the company's home base of New York City, the hub of traditional media, but rather on the edge of Silicon Valley. On Monday, HBO Chief Executive Richard Plepler joined Apple Inc. Chief Executive Tim Cook on the stage of an Apple product event in San Francisco.  There, Plepler announced HBO's new $14.99-a-month service called HBO Now, marking the first time HBO will be made available directly to customers.

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