Lori Senecal Takes Global CEO Role at CP+B — adweek.com

Lori Senecal has become global CEO of Crispin Porter + Bogusky, a new role at the MDC Partners' agency. Since last summer, Senecal has been president and CEO of the MDC Partners Network, a role she will retain along with her seat on MDC's board. She'll no longer be global executive chairman at Kirshenbaum Bond Senecal + Partners, however. In her new job, Senecal will oversee CP+B's global expansion and will manage the coordination of its eight international offices. The change comes after Infiniti awarded its $450 million global account to CP+B in October.

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