This startup may have found the answer for getting people to pay for journalism online — businessinsider.com

BlendleAlexander Klöpping, founder of Blendle. It's hard to imagine droves of people paying for online journalism in a world where you can get almost any media — from a news article to a full-length feature film — for free. But Blendle, thinks it has a solution: And the evidence that it can work and that people will part with their cash to access newspaper websites. Blendle is based in the Netherlands. Its website and app lets readers make micropayments for individual articles from major publishers, rather than having to commit to monthly or annual subscriptions. Users register for Blendle and put in their credit card details just once at the beginning of the process, where they create a newsfeed of stories about the topics they are interested in. When they click on a headline, the app/website takes a small payment. And — perhaps the most intriguing part of the whole offer — if readers don't like an article they can get an instant refund, as long as they provide feedback.

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