Coca-Cola Overhauls Design In Europe, Makes U.S. Tweaks — adage.com

Coca Cola Co. is making significant packaging design changes in several European markets that could set the stage for an overhaul in the U.S. For now, the company has made modest changes stateside (above) that include flipping the Coca-Cola logo to read horizontally, rather than vertically. Coke and Coke Zero rolled those changes out in January, while the new Diet Coke can has been in market for several months.

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