In a blog for Huffington Post, Muliarchyk explains her intense love for everyone’s favourite kind of animation.
“My theory is that our brains run on GIFs. We remember and dream in GIFs. Think of a special moment in your past, like your first kiss. How do you visualize it? I bet it’s not a static image like a perfect photo in a frame. Most likely it’s a movement on a loop,” she writes.
“GIFs are the greatest tool in my work as a fashion photographer and film director. First and foremost, I’m a story teller,” she explains.
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