Product companies are cool. They develop the next big thing, pushing out products that can massively scale, affect millions of people and truly change the world. On paper, service companies are, well, often less exciting.
In truth, though, service companies can be imaginative and exciting. Here are some ways service companies can get innovative:
Just as a product company would create a product based on the wants and needs of consumers, so too should a service company. Pay attention to trends and listen to what people are saying to think ahead and anticipate people’s future needs.
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