American Eagle, Aeropostale Abandon Logos as They Look for Edge — entrepreneur.com

By staying on top of trends, quickly turning around inventories and offering new styles, prints and new bohemian looks - all with little visible branding - American Eagle and Aeropostale may have found the path to recovery, analysts say. The decisions early on by American Eagle Outfitters Inc and Aeropostale Inc to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could also give them an edge over bigger rival Abercrombie & Fitch Co.

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