Netflix doesn’t release viewership information, but it’s still clear that Unbreakable Kimmy Schmidt is a hit. Tina Fey and fellow 30 Rock alum Robert Carlock’s new series is a throwback to the gimmick sitcom era of Bewitched and Gilligan’s Island, but it maintains 30 Rock‘s model of densely packed laugh lines that reward multiple viewings. Still, the element that will continue to invade viewers’ brains long after the binge is over—the one that’s already spread like wildfire over social media and will soon be humming around offices all over the country—is the infectious theme song.
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