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Exclusive: The Bloody Beetroots Founder Unveils SBCR Alias, Premieres 'Wrong' — billboard.com

The Bloody Beetroots' Sir Bob Cornelius Rifo has a spiffy new stage name. The Italian multi-instrumentalist will now be known as SBCR when he DJs and releases dance-oriented productions, such as those comprising his forthcoming SBCR & Friends, Vol. 1 EP on Dim Mak Records. However, Beetroots fans need not fear: Rifo will continue using the project as an outlet for his rock-influenced live electronic material.

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